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Revolutionizing the execution of digital media

We partner with digital media companies across the globe to help them sell, deliver and bill online advertising effortlessly. Through our unique combination of people, processes and technology we provide end-to-end digital advertising management solutions tailored to the specific challenges of high volume transaction media. Whether you are an early stage start-up, medium size or enterprise organization we can provide blended solutions that address your business needs resulting in accelerated and sustained revenue performance.

Operative is the only digital advertising management company integrated with CRM, price optimization, ad servers, data warehouse, and financial systems in a “live” environment. As a result, our clients are able to increase revenue/profit, lower costs and improve their operating efficiency.

Operative Launches new blog

Operative launched a new blog focused on online advertising operations! Now you can read our Senior Executives minds.

Operative Blog

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News

9.21.2009
Operative and Donovan Data Systems Link To Streamline Digital Ad Buying and Selling
8.6.2009
ContentNext Media Breakfast: ‘Managing The Advertising Sales Process’
6.10.2009
Advertising Operations Reality Check: Do You Pass The Test?…the article
5.29.2009
How Do We Grow and Protect Revenue
5.28.2009
Advertising Operations Reality Check: Do You Pass The Test?
4.20.2009
5 simple rules for effective online advertising
4.8.2009
Agencies Find Benefit by Outsourcing Ad Ops
4.7.2009
Four Paths and One Destination: How the Yield Curve Can Foster Digital Ad Success
2.23.2009
Operative’s Geoff Petkus Wins IAB Service Excellence Award
2.9.2009
WPP Division Stakes Claim to Data From Its Online Ads
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Operative was chosen to be one of the fastest
growing private companies in America.