Operative
Revolutionizing the execution of digital media
We partner with digital media companies across the globe to help them sell, deliver and bill online advertising effortlessly. Through our unique combination of people, processes and technology we provide end-to-end digital advertising management solutions tailored to the specific challenges of high volume transaction media. Whether you are an early stage start-up, medium size or enterprise organization we can provide blended solutions that address your business needs resulting in accelerated and sustained revenue performance.
Operative is the only digital advertising management company integrated with CRM, price optimization, ad servers, data warehouse, and financial systems in a “live” environment. As a result, our clients are able to increase revenue/profit, lower costs and improve their operating efficiency.
Building Relationships within Digital Media
Watch thought leader, Jack Myers', presentation about “The Relationship Age” at the Operative sellers breakfast.
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News
- 1.6.2009
- ADTECH and Operative to Offer Integrated Online Advertising Technology for Publishers Worldwide
- 1.5.2009
- As Tracking Proliferates, Web Publishers Are Left Out
- 12.3.2008
- Operative Announces $7 Million from Silicon Valley Bank
- 11.18.2008
- Associated Press: Yahoo’s fate riding on Yang’s successor as CEO
- 11.18.2008
- New York Times: Now Comes the Hard Part as Yahoo Wrestles With a Question of Direction
- 10.27.2008
- Adotas: Revenue Management: How Publishers Can Weather the Storm
- 10.14.2008
- iMedia Connection: 3 publisher tools that need to die
- 9.29.2008
- Adweek: Web Industry Pursues Efficient Frontier
- 9.15.2008
- NBC Universal Continues to Use Operative for Online Advertising Operations Support
- 9.9.2008
- Operative Appoints Executive Vice President
