MULTI-CHANNEL DISTRIBUTORS
DELIVER BETTER ADVERTISING OUTCOMES
Transform advertising offerings and deliver more effective, outcome-based campaigns.
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Cable Advertising is Rapidly Changing
MVPD businesses are undergoing rapid transformation and need to deliver more effective, outcome-based packages and relevant data to advertisers.
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Unified Campaigns
Advertisers expect campaigns to be unified, not fragmented. -
Outcome-Driven Results
Campaigns need to drive specific outcomes, not just awareness. -
Flexible Execution
Campaign execution needs to operate across all platforms, including both linear and digital.
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Power Workflows & Supercharge Your Revenue
Operative’s integrated solutions provide MVPDs with the platform and tools to power advertising workflows and maximize the value of their inventory.
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Unify Technologies
Unify the tech stack through advanced API’s and pre-packaged data streams, to centralize product, pricing, and inventory data. -
Automate Workflows
Automate customizable workflows specific to MVPD needs across the entire advertising process. -
Drive Data Insights
Gain valuable business insights from combined advertising data with the industry’s leading analytics platform.
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Strategic Considerations: Unifying Data
Unifying platforms is paramount for MVPDs looking to transform into a converged business.
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Converged Data
We’ve entered an era of converged advertising data and technologies – from products & packaging to inventory management and multi-format measurement. -
Automated Workflows
Planning and proposals, deal maintenance, stewardship, and billing can all be automated across platforms. -
Analytics & Insights
Comprehensive media analytics are critical to help maximize the value of inventory and deliver revenue-driving insights.
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Multi-Channel Distributors: Products
CONNECTING THE MEDIA ECOSYSTEM
Connect your tech stack and begin your digital transformation process. Operative solutions natively integrate with the media world’s leading platforms.
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