Operative Wins Best Of Show at NAB 2025
By The Operative Team
Operative awarded prestigious “Best Of Show” for AI/ML-based OnTarget, revolutionizing media forecasting with unmatched precision.
White Paper: Transforming TV Ad Sales for Converged Selling and Cross-platform Monetization
Imagine and Operative are integrating their key applications to enable broadcasters to easily migrate to converged cross platform audience selling.
Operative’s AOS is the cloud-based solution to manage advertising sales and orders across platforms and inventories. Imagine’s solutions (OSI, GamePlan, Surefire) provide linear ad decisioning and optimization for linear, non-linear, and linear-addressable ad placement stacks. Combining the strengths of both companies will enable media companies to optimally plan, sell, and execute advertising in an audience-centric manner across all digital and linear properties from a unified, cloud-native platform.
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eBook: The Power of Predictive Analytics
By The Operative Team
Struggling to forecast audences with confidence? Learn how top media companies are using predictive analytics—and OnTarget—to stay ahead. Download the free eBook now.