Netflix Wins Big on NFL Christmas Gameday
By Ben Tatta
Netflix has entered the live sports linear streaming arena, where events promise both massive audiences and lucrative ad deals.
State of Digital Advertising Benchmarking 1H 2024 Report
By Sarah Levitt
The digital publishing world is changing fast, and staying ahead of the curve is more crucial than ever. This free industry report provides actionable market intelligence that can help you chart your forward path. Our benchmarking insights uncover emerging trends, helping you refine your strategies and make informed decisions for immediate growth.
What are some of those trends?
We see several promising developments for publishers. Some of our main takeaways include:
- Increased CPM’s, partially due to an increased focus on quality content
- CTV continues to grow, with advertisers investing heavily in streaming
- The rise of Private deals, leading to better rates, more control, and improved planning
- Surge in political spending, with 1H 2024 coming in 33% higher than 1H 2020
Complete the form and download the free report for more detailed insights.
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