Operative Wins Best Of Show at NAB 2025

Operative awarded prestigious “Best Of Show” for AI/ML-based OnTarget, revolutionizing media forecasting with unmatched precision.

We’re extremely proud and honored to announce that Operative is the recipient of Future’s Best of Show Award, presented at the 2025 NAB Show by TVBEurope.

Future’s Best of Show Awards are evaluated by a panel of engineers and industry experts, and are selected based on innovation, feature set, perceived value and application in serving the industry.

Forecasting the Future: How Operative’s OnTarget Revolutionizes Media Sales with AI-Powered Precision

Media companies sell more inventory at higher prices when they have better forecasts, but many are faced with a major challenge: the more data they collect to make sense of their complex business, the harder it is to gain accurate insights.  

Operative’s new forecasting product OnTarget delivers accurate forecasts quickly and at scale. Built with the latest AI and machine learning technologies, OnTarget delivers hyper-accurate predictive audience analytics. Research shows that OnTarget forecasts have proven to be 30-40% more accurate than manual methods for media customers — delivering clients the most accurate forecasting tool to predict audiences/viewership in the market.

And since OnTarget is integrated into Operative’s AOS order management system, media companies can now easily integrate accurate forecasts directly with their pricing and ad sales workflows.

Media companies may never have a crystal ball, but they get the next best thing with OnTarget — accurate forecasts that plug directly into their processes and workflows to maximize yield and minimize mis-delivery. 

Get the eBook: The Power of Predictive Analytics
Now available from Operative