Data Chaos to Data Intelligence: Unified Advertising Management For Revenue Growth
In this data-driven session at IBC 2024, Ben Tatta, Operative’s CCO shares key forces shaping the global advertising market, including the rise of live streaming and connected TV (CTV) platforms, and explores how AI-powered technology is transforming the media industry’s ability to drive revenue growth in an increasingly complex landscape.
Leading global media organizations are harnessing the flexibility of cloud-based intelligent technologies to unify data sources and automate advertising workflows that help them go from data chaos to data intelligence. It’s this intelligence that enables them to deliver tailored, scalable advertising solutions that increase the sell-through and value of their cross-channel inventory and drive better campaign outcomes for advertisers.
Looking towards the future, Ben shares his predictions on the continued evolution of the global advertising landscape, and the critical role that AI-driven intelligence will play in ensuring media companies’ long-term success in the global ecosystem.
By embracing intelligent advertising management platforms, media companies can capitalize on the growing demand for targeted, measurable advertising solutions, transform their revenue models and solidify their position as indispensable partners to the advertising community.