News & Press Archives

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Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.

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News & Press

How to Harness the Promise of Linear Streaming

February 20, 2025 (THE MEDIA LEADER): As more live sports move to streaming, media companies must sell advertising against their content across different platforms in a unified way that combines…

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Industry Insights: AI’s impact on personalization, monetization and advertising

February 13, 2025 (NEWSCASTSTUDIO): In this second installment of the Industry Insights roundtable on AI and emerging tech, technology vendors examine how artificial intelligence changes content personalization…

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Live Sports Is Driving Innovation in Ad-Tech

February 18, 2025 (STREAMING MEDIA): If 2024 was the year of live-streaming sports, 2025 is the year of live-streaming ad innovation. With massive audiences that…

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All-pervading AI: a look ahead to 2025

January 28, 2025 (IBC 365): January has only just come to an end, but we are already looking ahead to the next IBC, which takes…

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Looking Forward: Industry Insights into the Coming Year in Media Delivery, Consumption and Management

January 3, 2025 (TVBEUROPE): In the second of TVBEurope's special features looking at expectations for the year ahead, we focus on media delivery, consumption and…

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What’s Next for Streaming Live Sport in 2025

January 6, 2025 (BROADCAST SPORTS): With the expansion of live sports onto popular streaming platforms, ad-tech solutions that merge live linear and digital workflows are…

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Linear Needs a Common Definition for Digital and Broadcast

December 26, 2024 (THE CURRENT): After more than 20 years existing in parallel universes, broadcast and digital are finally coming together. How do I know?…

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Operative AOS Enables Blended “Linear Streaming” Revenue Management

NEW YORK, December 19, 2024 (GLOBE NEWSWIRE) -- Operative today announced that its cloud-based intelligent media management platform AOS is fully enabled to support Linear…

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2025 trends and predictions: AI maturity

December, 2024 (CSI MAGAZINE): This year proved to be the year of AI, both in the media and entertainment industry and the wider world. As…

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Dave Dembowski Discusses the Future of Media: Hybrid Models and the Evolving Battle Between Streaming and Broadcasting

December 5, 2024 (DIGITAL STUDIOS): Gain insights on the growing dominance of streaming, the role of hybrid models, and how traditional broadcasters can innovate to…

News & Press

How Live Sports Streaming Is Shaping The Future Of Ad Tech

November 19, 2024 (TVNEWSCHECK): As streaming giants like Apple, Amazon and Netflix venture into live sports, the ad tech landscape must adapt to new complexities.…

News & Press

Operative.One and STAQ AOS Available on Google Cloud Marketplace

NEW YORK, November 12, 2024 (GLOBE NEWSWIRE) -- Operative is excited to announce that their industry leading order management platform Operative.One and their reporting and…

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The Generative AI Industrial Revolution

September 27, 2024 (STREAMING MEDIA): Generative AI may prove even more divisive to society than the Industrial Revolution. There are many questions well worth examining…

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Operative's AOS Hits Another Growth Milestone: Cox Media, Effectv, and Spectrum Reach Among High-Profile Clients Live on the Platform

NEW YORK, October 2, 2024 (GLOBE NEWSWIRE) – Operative today announced an expansion of its AOS advertising management solution with several high-profile media companies now…

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Operative Announces Integrated Solution with Salesforce Media Cloud to Improve Automation and Measurement for Media Companies

NEW YORK, September 12, 2024 (GLOBE NEWSWIRE) --Operative, a leading provider of advertising management solutions, today announced a new collaboration with Salesforce, the #1 AI…

News & Press

Operative Launches AOS on AWS Marketplace

NEW YORK, September 10, 2024 (GLOBE NEWSWIRE) -- Operative has announced that AOS is launching on the AWS Marketplace. Media companies with streaming, linear national…

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Digital Studio India: Industry Voices for IBC 2024

September, 2024 (DIGITAL STUDIO INDIA): Digital Studio India reached out to the prominent brands that are participating in the IBC 2024, asking their pre-show expectations…