Operative Wins Best Of Show at NAB 2025
By The Operative Team
Operative awarded prestigious "Best Of Show" for AI/ML-based OnTarget, revolutionizing media forecasting with unmatched precision.
RESOURCES HUB
Learn more about the ever-changing media and advertising landscape through Operative blog posts, whitepapers, events, and more.
Operative Gives Streamers Flexibility and Scale: Q&A with David Dembowski
By The Operative Team
AVOD and FAST have been on an incredible growth curve over the last 3-5 years. The platforms offer an attractive mix of linear and digital…
EBOOK: 5 Ways to turn AdOps into a Revenue Engine
By The Operative Team
AdOps is the control center at the heart of a media company’s advertising business. But if your AdOps team is stuck in reaction mode, you…
State of Digital Advertising Benchmarking 1H 2023 Report
By Sarah Levitt
This report provides 1H'23 insights from our Industry & Advertiser Benchmarking data, with key market trends to help you identify revenue opportunities right now.
The Upside and Downside of the Proliferation of Retail Media Networks
Without question, retail media networks are experiencing a time of phenomenal growth. Spend on retail media networks is growing at a healthy pace even as…
FAST Channels Require a Modern Approach to Advertising Management
By Christopher Hession
The growth of FAST heightens the need for effective advertising management solutions that cater to the unique requirements of FAST channels and aggregators.
Benchmarking Insights with MSG: Video CPM Trends
By Sarah Levitt
Our Benchmarking data has always served as a source of truth in good times and times of opportunity. We have compiled a 1H 2023 report…
Less (Down) Is More
By Sarah Levitt
Interestingly, the CPM trends in 2023 closely mirror those of 2022 and 2021, however this year we didn’t see as large a drop to start…
Operative Managed Services - Guarantee More Value for Your Investment
By Tom Paradiso
Over time, managing an AdOps team can be costly in two different ways. If you’re under-resourced, you can miss out on potential revenue with sub-par…
Q&A With Glen Ceniza, Operative CTO
By The Operative Team
We recently sat down with Glen Ceniza, Operative’s Chief Technology Officer, to discuss his technology vision and how he approaches the difficult challenge of providing…
CPMs Find Hope In Private Market
By Sarah Levitt
In just the last week of Q2, Private Auction ad revenue was up 15% Y/Y and Preferred Deal was up a staggering 35%! While we…
Data Fragmentation: The Challenges, Costs, and How to Solve for It
By Christopher Hession
New technologies have made media consumption and data more fragmented than ever before. See the real costs for publishers and Operative's solution.
FAST Channels are Revolutionizing the Media Landscape
By Christopher Hession
A new transformative force has emerged in the world of media: FAST (Free Ad-Supported Streaming TV) channels. These channels are changing the game for advertisers…
EBook: Modern Media Technology
Media is moving at light speed. Millions of people adopted new viewing habits in the past three years, and media companies have had to dramatically…
Insights with MSG: The Oncoming AI Revolution
We're busy thinking about how AI is going to impact digital publishers. The bottom line: Digital publishers need to be prepared for Google and Microsoft…
Spring CPM's Have Sprung
By Sarah Levitt
After a dismal start to the year, CPMs so far in May are 12% below last year. While still not what publishers are hoping to…
Build vs Buy: The Hidden Costs of In-House Software Development in 2023
By Christopher Hession
Uncover the hidden costs of home-grown media technology. Consider scalability, maintenance, integrations, and long-term business goals before you decide.