We recently sat down with Holly Rae, VP of Product Management at Operative to discuss Adeline, a new assistive AI platform purpose-built to help media…

Media companies are beginning to harness the power of GenAI and ML to transform their advertising sales and operations. Learn about interesting use cases and…

Convergence is the unification of media assets to sell, execute and measure advertising. Learn how media companies can transform their business with converged workflows.

The 2024 Summer Olympics in Paris promise to be a monumental viewership opportunity for NBC. But beyond the athletic feats and global spectacle we traditionally…

Media companies face five key threats today. Learn more about them, as well as detailed strategies to success in 2024. The forces working against publishers…

The proliferation of live sports on connected TV creates opportunities for content platforms to offer an engaging combination of content and advertising. Learn more.

The explosive growth of generative AI combined with ML is taking AI and advertising to another level by permeating every aspect of advertising, from workflows…

The emergence of shoppable ads on streaming platforms is a transformative new force seamlessly integrating product discovery and purchase into the viewer's streaming experience. Learn…

Media companies grappled with seismic market shifts in 2023. Learn how to arm your sales team with effective solutions & strategies to thrive in 2024.

In the evolving landscape of digital advertising, staying ahead is crucial. This eBook delves into how leading media companies can navigate changing market conditions and…

Retail media networks (RMNs) such as Amazon Ads and Walmart Connect are flourishing because of a precious commodity: first-party data. Syncing RMNs with CTV makes…

As we navigate the ever-evolving landscape of digital advertising, a retrospective glance at last year’s Holiday season sets the stage for understanding the current pulse…

In this enlightening session, Ben Tatta, Operative's CCO shared his unique insights on current business trends, challenges facing the global media ecosystem, and the vital…

Ben Tatta, Operative's Chief Commercial Officer, recently sat down with Johan Liljelund, Chief Technology Officer of DanAds, to discuss the recent partnership between the two…

Streaming media companies are increasingly using dynamic content optimization (DCO, also referred to as "dynamic creative optimization") to deliver personalized and relevant ads to their…

The last decade has seen tectonic shifts in how digital publishers operate. Operative is helping our customers successfully navigate the next decade of transformation in…