The Operative Team

Operative awarded prestigious "Best Of Show" for AI/ML-based OnTarget, revolutionizing media forecasting with unmatched precision.

Struggling to forecast audences with confidence? Learn how top media companies are using predictive analytics—and OnTarget—to stay ahead. Download the free eBook now.

The future of TV has arrived—and it’s streaming. Not “someday.” Not “soon.” Now. Every signal from the market points in the same direction: broadcast is…

Join us for this May 7 webinar and learn how we help centralize data, drive revenue, and power automated operational workflows.

We recently sat down with Dan Frank from DISH Media, along with Sarah Levitt and Tom Paradiso, to discuss how managed services have transformed their…

Digital and broadcast media companies are embracing linear streaming with a “blended convergence” approach, a hybrid of linear and digital advertising that supports linear-style sales…

In this data-driven session, Ben Tatta, Chief Commercial Officer at Operative, will examine the key forces shaping the global advertising market, including the rise of…

Learn how to leverage and action your data for better business outcomes with STAQ. Register for our upcoming webinar on June 26th at 10:00am EST: Maximizing…

Register to view a recording of our recent webinar: Managed Services To Accelerate Business Growth Today: Effective Strategies from Dish Media. We dive into key strategies…

GenAI and ML are ushering in a new era of intelligent automation and optimization for advertising sales. Meet your new Sales CoPilot.