Operative

Eliminate shelf ware and partnerships that do not add value: Let Operative help you adopt your digital advertising solution

Incorporating new technology into your operational workflow is no easy feat. It requires significant investments in time, resources, and expertise to configure, train, and ensure on-going adoption to drive value for the company. Over the last 10 years, we have implemented over 30 of the top digital media properties and have achieved 100% adoption of our solutions. Our Professional Services team will help you get the results you need.

Operative's Professional Services leads the industry in the successful deployment of enterprise products and service solutions within a media organization. We offer a comprehensive suite of services and provide assistance in the following areas:

Project Management
Change Management
Customized training materials and programs
Business process review and re-engineering
Sales strategy consulting
Best practices review
Advanced data cleansing services

Our experience guiding publisher partners through SaaS enterprise technology implementations has helped us recognize what works and, more importantly, what doesn’t work. We have the time, resources and expertise that drive software adoption within a publisher’s organization and set the stage for immediate.

Benefits Across the Organization

Sales:

Operative Professional Services makes sure that a publisher’s current process strengths are enhanced. We are also work with a publisher’s team to configure the back-end of the technology to enable easier sales approval processes, and faster response times to RFPs.

Finance:

We understand best business practices surrounding billing and invoicing, and can ensure that the publisher’s software configuration matches current workflow and adheres to current billing profiles. We help set up the technology infrastructure so that data finance receives is valid and in the format needed.

Ad Operations:

Operative Professional Services assumes the workload for all aspects of implementation - data loading, network management, and active campaign migration - freeing you to focus on providing quality service and managing campaigns. Operative's experience working with more hundreds VPs of Ad Operations from leading publishers has helped us devise streamlined ad trafficking, reporting and inventory management processes to meet your immediate needs while scaling for the long term.

Contact Us


US: +1.212.994.8930

EU: +44.20.7025.8900