Contact UsManage your client relationships, not your ad server.
For more than 10 years, Operative has helped advertising agencies, publishers and networks select, implement and support their ad serving technologies. Having implemented hundreds of ad server instances, and configuring ad server architectures for media companies like Kelley Blue Book, Hearst Digital Media, Pandora, Engauge and Grocery Shopping Network, we have the expertise to help implement and provide on-going support of a media company’s ad serving technology.
Below are some of the services we provide to our agency, publisher and network clients:
- Ad server set-up
- The initial set-up of an ad server is critical, and we help media companies configure the ad server to meet their business goals. Through our process-driven approach, we work with the media organization to understand how the ad server will be used, then lend support and best practices to ensure that the ad server is implemented to drive advertising success.
- Training
- We provide training and documentation to help media companies adopt, maintain and best use their ad serving platforms. Our training options can be customized to meet your needs.
- Technical Support
- With broad and deep expertise in more than 40 ad technologies, Ad Serving Support can consult on tactical questions like “How do I implement a cache-buster?”, to strategic questions such as “What type of ad tag is best suited to my website?”.
No one understands ad serving platforms like we do. That’s why top media companies continue to lean on us for ad serving support and guidance.
Benefits Across the Organization
Agencies:
We know that it is more valuable for agency’s to keep teams focused on innovation and developing media services, as opposed to fielding technical ad serving questions. Agencies benefit from our vast technical expertise and ability to handle ad-hoc technical requests.
Publishers:
We can help implement the ad server, generate ad tags ads, as well as troubleshoot ads that might not show up or record clicks and impressions. With a support team in your local time zone, Operative ensures that publishers always have a resource to tap ‘just in case.’
Networks:
Managing multiple websites and all the data that comes along with them can be tough to support. Ad Server Support can help networks analyze ad serving performance, and provide best practice recommendations and monetization strategies of scale.
