Contact UsStop losing revenue from ad discrepancies: Proactively manage your ad campaigns
Operative.One Campaign360 is a SaaS technology product designed to help media organizations centrally manage and proactively monitor campaigns to protect their bottom line. It eliminates the manual process of logging into multiple ad servers to extract performance reports and comparing campaign delivery in excel spreadsheets.
Overall, Operative.One Campaign360 provides publishers with the tools to:
- Reduce costs by automating the process of checking in on each ad delivery system
- Receive full revenue by gaining insight into every campaign and line item in order to make campaign adjustments that reduce discrepancies
- Increase client satisfaction by optimizing campaigns in a timely manner
Benefits Across the Organization
Sales:
Revenue loss from discrepancies often requires sales to book 104-110% of their target to bill 100% of the revenue goal. Operative.One Campaign360 provides organizations with the visibility to identify and prevent discrepancies so sales can focus on generating new business, consistently bring in 100% of revenue booked, and avoid costly customer services issues.
Finance:
Rapidly identifying and resolving discrepancies is essential to accurate financial reporting and billing. With as much as 4% of most publishers revenue lost to ad serving discrepancies each year, finance departments must deal with mismatched revenue projections and billings. Operative.One Campaign360 has the automated reports finance departments need to quickly identify and resolve discrepancies, saving the company time and money.
Ad Operations:
Beyond the serious impact of discrepancies on revenue, they also consume the time and resources of your ad operations team while creating customer service headaches. Operative.One Campaign360 offers real-time visibility into the source of discrepancies so each day you can view an automated report comparing DoubleClick for Publishers (DFP) and the leading ad servers like DoubleClick for Advertisers (DFA), Atlas, Mediaplex, Pointroll and MediaMind.
