Contact UsGrow revenue through scalable and efficient ad operations that increase your speed to market
For over a decade, Operative has provided digital publishers- large, medium and small- with first class ad operations services. Ranging from tactical activities like trafficking rich media placements and pulling third party ad server reports, to large-scale projects that require strategic coordination for multi-million dollar campaigns- we handle it all.
Why top media companies in the world continue to rely on us is simple- we are the best at what we do.
Serving over 20 billion impressions and trafficking over half a million placements in 40+ different ad servers in one year, we have the scale, knowledge, and expertise to deliver quality service.
We are extremely dedicated to meeting a publisher’s business goals and objectives, and consult with them early in the process to ensure that they leverage the strengths of our offerings and maximize the value of our services. Below are some of the key components of Operative Managed Services for publishers:
- Trafficking
- Our team are experts in leading ad serving and rich media technologies including DoubleClick for Publishers (DFP), Atlas Ad Manager, AdTech Helios, 24/7 Real Media Open Ad Server (OAS), Google Ad Manager, OpenX, MSN’s AdExpert, MediaMind, EyeWonder, Pointroll, Unicast, MediaPlex, Zedo and BlueStreak- to name a few. We traffic it all and provide clients transparency throughout the process.
- Training
- We are committed to training our clients in ad operations best practices, and ad serving capabilities. Whether it is on-site or over the phone support, Operative technicians are there to facilitate operational efficiency within a publisher organization.
- Implementation
- For publishers on-boarding a new ad serving technology, Operative Managed Services can not only mange the implementation of the technology, but provide services and guidance around ad tag creation, ad network configuration, and best practices for on-going maintenance of the ad server.
- Campaign Management
- Once a campaign has launched, we help optimize the campaign to ensure it delivers in full and on time.
- Technical Support
- Complications in ad trafficking can cause a panic, and we provide the on-demand technical support to help publishers troubleshoot and minimize trafficking errors. With error rates below 1.5%- where the industry average ranges between 8% to 20%- we can easily spot a trafficking mistake and help solve the problem.
Benefits Across the Organization
Sales:
We are so good at what we do that we help publishers sleep at night- not worrying whether the campaigns they sold launched on time, were set up properly, and are performing according to plan. Our team spends the time in the publisher ad server so that their internal ad operations team can help complete RFPs, pull inventory forecasts and availability, and oversee operational customer support.
Finance:
Operational errors play a significant role in variance between bookings and recognized revenue. Smart, effective execution from Operative Managed Services helps you create accurate revenue projections by reducing credits, sales allowance and make goods.
Ad Operations:
Putting out operational fires and dealing with the associated minutia make ad operations teams less efficient and strategic. We can take on tactical and operational tasks, while ad operation’s focuses on campaign optimization and valuable analysis that drives customer service and protects revenue. With support in your local time zone, Operative ensures that you always have a resource to tap ‘just in case.’
